Principled Intelligence

Grounded Guidance for Tomorrow's Future

WHO WE ARE

Principled Intelligence is an AI advisory and thought lab that provides strategic guidance, governance frameworks, and responsible training to ensure technology serves humanity - not the other way around.

Our team knows AI - the good, the great, and the ugly - entrust our advisors to be your compass while you navigate the new waters.

Our mission is to guide businesses and communities through the AI era—helping those who build, implement, and use technology do so responsibly, transparently, and with purpose.

Our vision is to ensure a future where intelligence advances society without compromising the human.

“Technology is a useful servant, but a dangerous master”

– Christian Lous Lange

Services

We provide a range of core services

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Joe Hackett Jr

Founder

“Progress means nothing if it leaves principle behind. AI Innovation demands stewardship — guided by clarity, accountability, and purpose.”

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How We Like to Work!

1.

Discover

This allows our teams to understand your needs and determine the optimal path(s) forward and which service(s) may be best for your organization or institution.
2.

Engage

Our Subject Matter Experts (SMEs) partner with your team members to best align our approach and prepare for action. We get in the weeds with you and your team to prepare for success.

3.

Implement

This is where all of our preparation and planning turns into action. Let's drive changes and ensure the objectives are met by getting down and dirty through effective work.
4.

Assess

Now is the time to review our changes, test our outcomes, and revise to best match the goal. Lessons learned and pivot points are the primary factors here giving us a new focus on improvements.
5.

Optimize

Put this puppy into cruise control and continue to revisit needs as the relationship evolves and the technology changes. This is where our support staff can best align with your purpose and ensure we continue to exceed expectations.